Cheuk Chiang, the CEO of Bastion, ANZ, spearheads one of the leading independent marketing and communication agencies in Australasia.
With a career deeply rooted in innovation and leadership across creative, media, data, and technology, Cheuk has consistently pushed boundaries and driven success.
Prior to his current position, Cheuk held pivotal roles, including CEO, Asia Pacific for Dentsu Creative, and CEO, Greater North APAC for Dentsu. His journey into the realm of data and technology began with the chairing of Mutiny, where he capitalised on artificial intelligence and machine learning. Before Mutiny, Cheuk showcased his prowess at Omnicom, serving as CEO, APAC at Omnicom Media Group and CEO, APAC for PHD, where he orchestrated remarkable growth, expanding PHD from 3 offices to 21 and leading OMD and PHD to over 130 local and regional agency of the year awards across the Asia Pacific region. His tenure at Cummins & Partners witnessed an era of unprecedented success, marked by numerous agency of the year awards and ground breaking campaigns, with the agency later acquired by Sapient Nitro. Before his tenure at Cummins, Cheuk made substantial contributions at Leo Burnett Singapore as Regional Account Director, notably driving the Asia Pacific Breweries account to become one of Burnett's largest clients in the region.
Throughout his illustrious career spanning three decades, Cheuk has worked with an array of esteemed brands including Apple, ANZ Bank, Coca-Cola, GSK, Heineken, Kmart, Mars, Myer, Nestle, Unilever and VW.
His industry accolades include being recognised as Media Magazine's Suit of the Year in 2002 and Agency Innovator of The Year by the Internationalist Magazine in 2010.
Cheuk's commitment to innovation and creativity is further evidenced by his roles as a judge at the Cannes Lions International Festival of Creativity and his chairmanship and presidency of esteemed industry awards such as the APAC Effie Awards and Spikes Asia Media jury.
In 2015, Campaign Asia honoured Cheuk as the Asia Pacific Agency Head of the Year, a testament to his ongoing impact and leadership. His influence continued to flourish in subsequent years, with appointments as Chairman of the APAC Effie Committee in 2017 and President of the Dubai Lynx Media jury in 2018.
Cheuk remains a steadfast advocate for driving creativity and innovation within the industry.