Private Client Director Australia & New Zealand, Moët Hennessy
Chen is the Private Client Director for Moët Hennessy (LVMH) Australia & New Zealand, where she leads the ultra-high-net-worth (UHNW) client strategy and private sales business across the region. With a strong focus on exclusivity, client experience and commercial performance, she has built a high-value client ecosystem that drives both brand desirability and sustainable growth.
Prior to her current role, Chen held senior positions across art, performance, luxury fashion, watches & fine jewellery, and wine & spirits, including Museum of Contemporary Art Shanghai, Bottega Veneta and Tiffany & Co. Through these roles, she has developed deep expertise in high-end client engagement, retail excellence, and cross-functional leadership. Her career spans global Maisons and premium brands, where she has consistently delivered impactful client strategies and immersive brand experiences.
With over 20 years of experience across multiple luxury categories and markets, Chen is recognised for her strategic mindset, cultural fluency, and ability to connect heritage with modern client expectations to shape the next generation of luxury engagement.
Most brands are chasing attention. But the people driving the most value are often invisible and unaddressable. They don’t engage with traditional marketing, yet they shape what becomes desirable at scale. This session offers a rare look into the hidden influence systems shaping modern demand—from the discreet world of high-net-worth individuals to culturally connected communities, where preferences are formed long before brands appear. This is not about reach; it’s about earning access. Expect a sharp look at why conventional approaches are falling short and how brands need to rethink influence, desirability, and growth in a world where decisions are made before you even enter consideration.
