Driven by the customer and fuelled by creativity and curiosity. I guide top-tier organisations through the critical challenges of building brand, communicating innovation, building reputation and trust. I thrive in collaborative, high-performing teams fostering cutting-edge thought leadership and global communications strategies.

With over 15 years of experience, I have a proven track record in localising global marketing campaigns for APAC audiences, ensuring cultural resonance, and delivering maximum impact.

Recognised with the 2021 Women Leading Tech Award in Marketing, I am devoted to diversity, and sustainability. My contributions are showcased through roles such as UN Women and Unstereotype Alliance, AANA Sustainability Council on transformative change with Ad Net Zero, being part of the Advertising Week APAC Advisory Council, and spearheading innovation thought leadership initiatives at Meta to the industry on the metaverse, AI, and digital transformation.