Head of Marketing, Fever-Tree
Caroline Wood is the Head of Marketing ANZ for Fever-Tree, based in Sydney. Having been with Fever-Tree for the past 5.5 years, she has also worked in senior marketing roles for Lion, Casella and Pernod Ricard - both in Australia and Europe. Caroline is known for her strategic vision and ability to execute marketing campaigns that resonate with consumers. Her leadership has been instrumental in the success & growth of the Fever-Tree brand in Australia over the past 5 years.
Sustainability sells—right? Or is it just pricey PR? As brands ride the green economy wave, are they making real change or just ticking boxes? Professor Veena Sahajwalla flips the script on waste, revealing how trash is a goldmine of untapped resources. Then, our panel gets real: Does sustainability shape media buying, or does it crumble when budgets tighten? No greenwashing, no fluff—just the hard truths on what it takes to turn sustainability into success.