Navigating Crisis: Culture, Action & Rebound

In times of uncertainty, how do brands respond, rebuild, and regain trust? In this fireside chat, Cam Luby unpacks the three critical phases of crisis navigation—what happens to culture, the actions leaders must take and how to think about recovery. From the power of shared vulnerability to the importance of purpose-driven action, discover how trust, communication and strategy can shape a brand’s rebound. Expect bold insights, candour and real-world lessons on leading through turbulence.