Barbara Humphries

Barbara Humphries

Chief Creative Officer, Droga5 ANZ

Barbara is currently ranked #1 ECD in APAC for One Show Global Creative Rankings and #16 Globally at D&AD.

 

In 2024 Barbara's ‘Play it Safe’ for Sydney Opera House was awarded with a Cannes Film Grand Prix, along with Best in Discipline for film craft at One Show and a Grand Clio.

 

The previous year, her work for the Tuvaluan government, The First Digital Nation, received a Titanium Grand Prix at Cannes. The project has reached 2.1 billion people and helped the Pacific nation in its efforts to have their statehood recognised as permanent, irrespective of what happens to their physical land. The ongoing project has so far been recognised with at Fast Company Innovation by Design Award, two yellow pencils at D&AD, 2 Spikes Grand Prixes and Best in Discipline for Creative Effectiveness at One Show, and a coveted Dan Wieden Titanium Grand Prix at Cannes Lions.

 

In 2023, The Monkeys were #1 Australian Agency at Spikes Asia, D&AD, One Show and Cannes Lions.

 

Prior to the Monkeys Barbara has worked at Wieden+Kennedy London and Publicis Mojo in Melbourne.

Across her career she has worked across international clients including IKEA, Coca Cola, Nike, UNWomen, Nestle and Cadbury, as well as local brands Sydney Opera House, Qantas, Berlei, NRMA Insurance, Sydney University and MLA.

 

Her work has also been awarded at Cannes Lions, D&AD, Clios, One Show, Webbys and New York Festivals, and she has also been a juror at Cannes Lions, D&AD, One Show, Clios and New York Festivals.

 

Passionate about nurturing young creative talent, Barbara has been a tutor and guest lecturer at AWARD School, D&AD shift and helped start AWARD Uni - a course for mid-weight creatives.

2:25 pm - 3:10 pm

Advertising for the Planet: How Creativity Can Lead the Charge for Sustainability

Creativity is a powerful force in the fight for a sustainable future. This session brings together industry and world leaders who are using creativity to drive real environmental impact. From bold campaigns that shift consumer behaviour to innovative strategies that champion sustainability, we’ll explore how advertising can be a catalyst for change.