The Psychology of Purchasing: Emotional Connection Overwrites Economics

Debate Club Returns to Cairns! What drives consumer decisions — emotion or economics? In this dynamic debate, two teams go head-to-head to unpack the psychology of purchasing. One side argues that compelling creative shapes desires through storytelling and emotional connection, while the other counters that macroeconomic forces, like the price of petrol, are the real decision-makers, influencing purchasing behaviour at scale. This interactive session will challenge assumptions, spark fresh thinking and reveal what truly moves the market.