Assistant Vice President Sales & Marketing AU/NZ, Carnival Cruise Line
Anton Loeb is the Assistant Vice President, Sales and Marketing at Carnival Cruise Line, where he leads the commercial functions for the world's largest and most popular cruise line in the Australian market.
In his role, Anton oversees brand and media strategy, retail promotional planning, performance marketing channels and sales operations, with a focus on driving sustainable growth, expanding the brand's reach and delivering exceptional holiday experiences for Australian travellers.
Anton brings more than 20 years' experience in travel, tourism and cruise, having built his career across South Africa and Australia. He has held leadership roles at some of the biggest global travel brands including Contiki, Globus Family of Brands and Cover-More travel insurance. Since joining Carnival, Anton has led the sales and marketing function through some of the industry's most defining moments — from the arrival of new ships in the market, to the resurgence of cruising post-pandemic and the significant 2025 expansion of Carnival's local fleet, which marked an exciting new chapter of growth for the brand in Australia.
He is passionate about making cruise holidays accessible and genuinely fun for all Australians, championing innovation in how the brand connects with new and loyal customers alike
Few categories have been tested like travel, yet few have proven as resilient. From disruption to major transformation, brands have had to adapt fast and rethink how they grow. Looking at the travel ecosystem, this session brings together perspectives from an airline, cruiseline, and a brand that is also an entire destination, Nuanu Creative City in Bali. This session brings together travel marketers to explore what’s working, what’s changed, and how to build relevance, narrative and global desire in a category that never stands still.
