Anna is a strategic marketing leader with a career spanning corporate, advertising and consultancy roles. She sees creativity as the ultimate commercial advantage - powerful enough to overcome any type of challenge - and is currently responsible for the brand transformation of Telstra.

Prior to Telstra, Anna was a director of brand strategy and creative at IAG, helping NRMA Insurance become the world’s strongest insurance brand – increasing its brand value by $427M. She has also launched and sold a gifting business, Brewquets, (bouquets of brews).

Fun fact: plays mandolin.