Founding CEO at Citizens of the Great Barrier Reef, Founding CEO of Earth Hour
Andy is recognised as one of the world’s most successful environmental movement creators. As co-founder and CEO of Earth Hour, he grew the campaign from an idea on the back of a beer coaster in Sydney, to the world’s largest environmental action, spanning 7,000 cities in over 164 countries, and reaching more than 2.8 billion people globally.
Since 2017, Andy has been focussed on building a 21st century conservation organisation, Citizens of the Reef. The program aims to aid the protection and conservation of the Great Barrier Reef and reefs all over the world, using tech, data and a new collaborative approach to conservation.
Prior to founding both Citizens of the Great Barrier Reef and Earth Hour, Andy led the rapid growth and evolution of Circle Economy in Amsterdam. He believes the circular economy provides many of the answers to some of the biggest environmental challenges that we face as the global population grows beyond nine billion, and we attempt to address our greatest generational challenge of climate change.
Beyond The Noise
Dubbed the “ultimate sidekick” by former marketing professor Mark Ritson, it’s no secret that brand impact accelerates when radio is used in a campaign.During this panel we’ll explore why by unpacking Radio’s role as an effectiveness multiplier due to its ability to deliver greater share of brand experience.