With a rich background in fashion and luxury brand building, New York-based global executive Ana Andjelic is renowned for her strategic and creative expertise.

Most recently, Ana served as the Chief Brand Officer of Banana Republic and Esprit, where she orchestrated a transformative brand strategy and creative repositioning, heralding a new era for both iconic brands in aesthetic expression, marketing communications and product design.

With prior roles as the Chief Marketing Officer at Mansur Gavriel and the Chief Brand Officer at Rebecca Minkoff, along with global positions at the world’s top advertising agencies, Ana stands as a standard-bearer for the next generation of innovative and rule-breaking brand executives, shaping brands’ cultural influence and promoting their production of culture. For her work, she has been recognized three times by Forbes.

Ana is the author of two books, Hitmakers: How Brands Influence Culture and The Business of Aspiration. She writes a popular weekly newsletter, The Sociology of Business, where explores how brands and business connect through culture. She holds a PhD in Sociology, and is a frequent public speaker and advisor.