Creative Sociologist, Bestselling Author, CEO & Creative Director, Good Shout
Amy Charlotte Kean is a psychosociologist and CEO of the learning and development company Good Shout, whose clients include Channel 4, LEGO and CNN. She’s the author of Amazon bestseller "The Little Girl Who Gave Zero F*cks" and the poetry collection "House of Weeds", whereas last year she wrote, produced and starred in "Group": a sold-out London play about the dark side of life coaching.
Named a trailblazer by Campaign magazine, Amy was one of just two individuals inducted into the British Interactive Media Association Hall of Fame in 2024 and was listed as the third most influential person in the marketing industry in 2025.
After 15 years in advertising, she moved into thought leadership full-time. Now, as Cultures Editor for shots magazine, Amy is dedicated to using her voice for good. Her work and commentary have appeared in The Guardian, Stylist, BBC, Grazia, Glamour, and on Woman’s Hour and Radio 5 Live, where she explores the complexities of modern social dynamics. As a LinkedIn Top Voice, she persistently nudges the business world to think and learn differently, which is the mission underpinning everything she does.
The boldest ideas don’t live in the obvious. They thrive in the strange, unexpected spaces where imagination runs wild. This session brings together a renowned visual artist and film director, a bold marketer, a self-professed “weirdism” inventor and a vampire novelist to explore how fantasy uses tension, suspense and the uncanny to captivate audiences. Discover how subversion, mood and playful rule-breaking can spark emotional impact, inspire storytelling and push brands beyond the safe and predictable.
Jetting in from the UK, Amy Kean is one of the most provocative and influential voices in modern creativity. A creative sociologist, bestselling author and CEO of Good Shout, Amy has worked with brands including LEGO, Channel 4 and CNN. In this electrifying session, she introduces Weirdism — her rallying cry against conformity. Blending psychology, culture and sharp wit, Amy challenges audiences to question norms, unlock originality and embrace the power of being unapologetically weird. After her keynote, Kean will take the hot seat for a candid fireside conversation with Jackie Frank.
