Alex McLean is BMW’s General Manager of Marketing & Product, across Australia & New Zealand.
His work involves ownership of the brand’s strategic communication direction and execution, digital and customer transformation projects and the all-important consideration of which products and at which specification and price are right for the ANZ markets. Prior to his current position, Alex was Head of Marketing for the MINI brand, which combined with his present role has seen his tenure at BMW Group Australia now exceed 10 years.