Founder, Thinkerbell
Adam began work life as a criminal psychologist, before becoming a cool hunter (and completing his masters in psychology in ‘Identifying the Underlying Constructs of Cool People’) and then co-founding Naked Communications APAC. Naked was a wild trip and became one of Australia’s most audacious and successful agencies, embracing a strategically focused behavioural change model. Following that, Adam co-founded Thinkerbell – where they practice ‘measured magic’ – bringing together marketing science and hardcore creativity. After just 3 years Thinkerbell was officially recognised as Mumbrella’s 2021 Creative, Full Service, and PR Agency of the Year – the first time one agency has won all three awards. It’s currently Campaign Brief and AMI 2023 agency of the year too. There are now approximately 200 people at Thinkerbell across Australia and New Zealand.
In other news Adam is also the author of two books “The Advertising Effect” (Oxford), and ‘Stop Listening to the Customer’ (Wiley). Adam co-hosts the potentially multi-awarding winning podcast ‘Black T-Shirts’, and is a regular media commentator on Sunrise and Gruen.
Some ideas do more than sell products. They change behaviour, shape conversations and leave a mark on the real world. Paula Bloodworth explores how creativity can move beyond marketing to create genuine impact, from culture-shaping brand work to campaigns that influence communities and even public policy. Drawing on experience across Nike, Uncommon and her work with her co-founder Idris Elba at Alien Baby, she shares how powerful ideas travel beyond advertising and into the world around us.
In this creative masterclass, Adam Ferrier will take you behind the curtain of how brand building creative ideas are developed. He'll mix together a bit of brand strategy, marketing sciences and hard-core creativity to help you create some measured magic for the brands you work on. The workshop will be fully interactive, you'll learn from each other, as well as learn some practical skills in brand building creativity. It also promises to be fun and chaotic. Limited numbers apply, and please don't try and sneak in if you are from a competitive agency.
Stranger, Brother wowed crowds at the Sundance Film Festival. Join us for an exclusive preview and hear from the film's creators as they share their journey, unpacking their inspiration, the power uniquely Australian stories hold on a global stage and how they're redefining cinema's future. They'll also discuss their broader approach to creativity and the challenges of balancing artistic vision with commercial objectives. It's a must-see for anyone passionate about creativity, culture and the next wave of groundbreaking talent.
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