CAIRNS EXTRA

Cairns Extras is where the Cairns Crocodiles experience extends beyond the stage, with a curated program of exclusive events, dinners, lunches, parties and one-off moments happening across the week. Designed to complement the world-class content, these experiences are carefully scheduled around the core program, ensuring they don’t clash with what’s happening on stage. They offer more opportunities to connect, unwind and make the most of your time in Cairns. Many events have limited capacity, so be sure to plan ahead and register your interest early.

MONDAY 11 MAY

Disney Advertising Yacht Party

Date: Monday 11 May
Time: 4.30 pm – 8.30 pm
Location: Morris Nautical,
Sailfish Quay, Cairns Marlin Marina

A sunset welcome aboard a luxury superyacht hosted by Disney Advertising, bringing partners together for cocktails, conversation and spectacular views.

Sponsored by

News Welcome Dinner

Date: Monday 11 May
Time: 5.00 pm – 9.00 pm
Location: Floriana,
183 Esplanade

An intimate Mediterranean-inspired dinner at Floriana hosted by News Australia, welcoming partners with exceptional cuisine, warm hospitality and relaxed atmosphere.

Sponsored by

Boomtown Welcome Cocktail Party

Date: Monday 11 May
Time: 5.00 pm – 9.00 pm
Location: Sails Restaurant,
34a Esplanade

A lively waterfront celebration at Sails hosted by Boomtown, featuring great food, cold drinks, vibrant music and stunning marina views to kick off festivities.

Sponsored by

Cairns Crocodiles Jury Dinner presented by Accenture Song

Date: Monday 11 May
Time: 6.00 pm – 9.00 pm
Location: Ela Modern Bistro
8/1 Marlin Parade

An intimate dinner for the Cairns Crocodiles Awards Round 2 live jury where our incredible jury can connect, debrief on all the incredible work, and kick off the exciting week to come in Tropical North Queensland! This dinner is brought to you by our dear partners, Accenture Song.

Please note the event is invite only.

Sponsored by

Sunset at NuNu: The Trade Desk Industry Dinner

Date: Monday 11 May
Time: 5.00 pm – 10.00 pm
Location: NuNu

Join The Trade Desk for an intimate beachfront dinner at NuNu Restaurant to begin the week. Set among coconut palms with sweeping ocean views, we’ll open with a short session sharing key insights from our latest research and a perspective on the evolving role of premium media and what it means for advertisers today, before settling into a relaxed dinner of modern Australian cuisine, designed for meaningful conversation and connection with peers across the industry.

Sponsored by

News Welcome Dinner

Date: Monday 11 May
Time: 5.00 pm – 9.00 pm
Location: Floriana,
183 Esplanade

An intimate Mediterranean-inspired dinner at Floriana hosted by News Australia, welcoming partners with exceptional cuisine, warm hospitality and relaxed atmosphere.

Sponsored by

TUESDAY 12 MAY

The Morning Double Shot powered by Teads

Date: Tuesday 12 May
Time: 8.00 am – 10.00 am
Location: M1 Round Room,

Cairns Conference Centre

Join Teads for breakfast as we go beyond the bot to uncover how the brain decides what to ignore—and what it craves. Discover the science behind high-attention creative and the proven “Creative Catalyst” codes that make your brand impossible to miss.

Sponsored by

Stackadapt Luncheon

Date: Tuesday 12 May
Time: 12.30 pm – 1.45 pm
Location: M1 Round Room,
Cairns Conference Centre

A relaxed day one lunch hosted by StackAdapt, giving delegates a chance to recharge, connect and dive into smart conversations.

Sponsored by

Skip Intro, Let's Lunch

Date: Tuesday 12 May
Time: 12.00 pm – 2.00 pm
Location: 34a Esplanade,
Sails Restaurant

An exclusive luncheon with the Netflix Ads team, featuring a panel discussion "Piercing the Cultural Zeitgeist with Netflix Brand Partnerships" 
 
About the panel:
From the McDonald’s x Squid Game brand partnership that swept the 2025 Cairns Crocodile Awards - including the Grand Prix - to the recent McDonald’s x KPop Demon Hunters campaign, this panel will unpack how Netflix brand partnerships move beyond media plans to become genuine cultural moments. Featuring leaders from Netflix, McDonald’s, OMD and Akcelo, we’ll break down how the McDonald’s x Squid Game collaboration was conceived, sold in, and scaled - from tapping into the fandom and built hype of season 2, to building distinctive campaign assets that felt native to the show while still unmistakably Macca’s. The panel will examine the role of data, creative bravery and platform collaboration in turning IP into participation; how brands can credibly show up inside beloved stories without breaking them; and what it takes to convert streaming fandom into real‑world behaviour. Attendees will walk away with a clear view of the frameworks, partnerships and risk‑reward calculus behind this award‑winning campaign - and practical lessons on how to harness entertainment IP to pierce the cultural zeitgeist, not just ride it.
 
Speakers:
  • Brant Harvey - Head of Sponsorship & Solutions APAC, Netflix
  • Amanda Nakad - Marketing Director, McDonald's Australia
  • Zoe May - Head of Strategy, OMD
  • Oskar Vesterdahl - Creative Partner, Akcelo
  • Host: Adam Hodge - Head of Brand Partnerships ANZ, Netflix

Sponsored by

A Beer and a Yarn with News

Date: Tuesday 12 May
Time: 4.00 pm – 6.00 pm
Location: Hemingway’s Brewery,
Wharf St

After a brilliant conference day, unwind with local brews and great company at the legendary Hemingway’s Brewery overlooking the Cairns waterfront. Enjoy a relaxed networking atmosphere paired with the Tubi Photobooth activation, where you can capture fun, high-quality moments with colleagues. Strike a pose, create shareable memories, and take home a personalised keepsake from the evening, the perfect way to celebrate the day in true Cairns style.

Sponsored by

Pinterest Welcome Party

Date: Tuesday 12 May
Time: 6.00 pm – 10.00 pm
Location: Secret Location To Be Unveiled Soon

The stuff of legends. The iconic and official Pinterest Welcome Party at a unique venue with incredible music is not to be missed.

Sponsored by

WEDNESDAY 13 MAY

Criteo Lunch & Learn

Date: Wednesday 13 May
Time: 12.30 pm – 1.45 pm
Location: M1 Round Room,
Cairns Conference Centre

Hear experts from PepsiCo, Lion, Saputo, and Publicis unpack full-funnel, cross-channel strategies and AI-powered activation that connects data, media, and outcomes to drive measurable growth across the customer journey.

Sponsored by

Lunch with Atlassian: A Fireside chat with July’s Athan Didaskalou

Date: Wednesday 13 May
Time: 12:30 pm – 1:45 pm
Location: Sails Restaurant,
34a Esplanade

Join Founder & CEO Athan Didaskalou for an intimate conversation on how July took on global giants. Learn the founder's playbook for building a beloved brand on a shoestring budget and scaling with a lean team.

Sponsored by

High Tides, High Creative, Higher Returns

Date: Wednesday 13 May
Time: 5.00 pm – 9.00 pm
Location: Morris Nautical,
Sailfish Quay, Cairns Marlin Marina

Creativity isn't just a feeling — it's a growth lever. Join Henry Innis and Nicky Barton aboard a fun yacht cruise at sunset for an exclusive first look at our landmark study on creativity and its measurable impact on marketing effectiveness and business growth.

Sponsored by

A Beer and a Yarn with News

Date: Wednesday 13 May
Time: 4.00 pm – 6.00 pm
Location: Hemingway’s Brewery,
Wharf St

After a brilliant conference day, unwind with local brews and great company at the legendary Hemingway’s Brewery overlooking the Cairns waterfront. Enjoy a relaxed networking atmosphere paired with the Tubi Photobooth activation, where you can capture fun, high-quality moments with colleagues. Strike a pose, create shareable memories, and take home a personalised keepsake from the evening, the perfect way to celebrate the day in true Cairns style.

Sponsored by

Realize: The Green Island Session

Date: Wednesday 13 May
Time: 4.30 pm – 9.00 pm
Location: Green Island,
Cairns Wharf Pick Up

In the ecosystem of digital advertising, only the most adaptable thrive. Join Taboola for an exclusive evening on the water’s edge in Cairns.
We are gathering an elite circle of industry leaders for a private island dinner to discuss the future of the open web, high-performance growth, and the strategic instincts required to drive campaigns that continuously deliver top-tier outcomes.

Sponsored by

Bucky's Trivia presented by News

Date: Wednesday 13 May
Time: 6.30 pm – 8.30 pm
Location: Hemingway’s Brewery,
Wharf St

Bucky’s Trivia Presented by News is a fast-paced, pub-quiz-style showdown hosted by Reporter & Podcast Host Andrew Buckman, serving up equal parts brainpower, banter and competitive fun.

Sponsored by

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Friends of Rhonda Crocs Meetup

Date: Wednesday 13 May
Time: 4:30 pm – 6.30 pm
Location: Hemingway’s Brewery
Wharf St

Friends of Rhonda is a Melbourne/Naarm based networking group for queers in ads. Join the Friends of Rhonda crew and their founder and queer about town, Mum the Drag Queen herself (aka adland creative and Friends of Rhonda founder Jules Stretch), who’ll be kicking on with drinks, opinions, and plenty of laughs. It’s the perfect chance to meet fellow industry folk, decompress after the 3.50pm G-RUIN – Industry Retro & Roast, hosted by Mum, and keep the conversation flowing. Whether you're a long-time Friend of Rhonda, or an ally that's just keen for a drink and some good company, swing by.

Sponsored by

Whiskey and Wine

The Director’s Cut | Cairns Special Edition

Date: Wednesday 13 May
Time: 5.00 pm – 9.00 pm
Location: Whiskey & Wine by Crystalbrook Flynn
Level 2/85 Esplanade

Join AANA and Integral Ad Science at Whiskey and Wine for an exclusive evening dedicated to the one brand that often gets the least attention: yours. As we step away from the conference floor, we’re applying the logic of media quality to personal identity. In an industry where 85% of ANZ hiring managers confirm that a strong personal brand drives executive decisions, "personal suitability" is no longer a luxury, it’s a career-critical metric.

Unwind with sundowner cocktails and high-level networking as we move beyond performance metrics to explore how senior marketers can ensure their professional presence is authentic, "fraud-free," and optimised for the right environments. It’s time to protect and curate your most valuable asset amid the digital noise.

Please register your interest directly with Ali Chaouch from AANA via ali@aana.com.au

Sponsored by

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“Mind Set Sail” with GumGum

Date: Wednesday 13 May
Time: 5:00 pm – 8.00 pm
Location: Reef Unlimited,
Cairns Marlin Marina

Step aboard a stunning twilight cruise hosted by GumGum, where their Mindset approach comes to life. Bringing together context, creativity and attention to spark meaningful connections, fresh perspectives, and conversations that truly resonate.

Sponsored by

THURSDAY 14 MAY

Content is Still King. Long Live Content.

Date: Thursday 14 May
Time: 12.30 PM -1.45 pm
Location: M1 Round Room,
Cairns Convention Centre

A curated lunch in Cairns bringing together creators and marketers to explore the future of creativity, AI, and what's next for TikTok One. 

Sponsored by

Cairns Crocodiles Closing Party

Date: Thursday 14 May
Time: 6:30 pm – late
Location: Mexicairns,
36 Lake St

That's a wrap! A chance to relax and mingle with some of the industry's finest as we celebrate another inspiring Cairns Crocodiles.

News Welcome Dinner

Date: Monday 11 May
Time: 5.00 pm – 9.00 pm
Location: Floriana, 183 Esplanade, Cairns

Sponsored by

An intimate Mediterranean-inspired dinner at Floriana hosted by News Australia, welcoming partners with exceptional cuisine, warm hospitality and relaxed atmosphere.

Boomtown Welcome Party

Date: Monday 11 May
Time: 5.00 pm – 9.00 pm
Location: Sails Restaurant

Sponsored by

A lively waterfront celebration at Sails hosted by Boomtown, featuring great food, cold drinks, vibrant music and stunning marina views to kick off festivities.